Marcus Jordan, the son of NBA legend Michael Jordan, is a student and basketball player for the University of Central Florida. For the season-opening exhibition game he opted to wear Nike's Air Jordan shoes.
UCF, however, had a contract with Adidas requiring all players to always wear Adidas shoes. As a result of Jordan's action, Adidas has cancelled its $3 million contract with the univesity and may ask the university to pay them back for equipment previously used.
Jordan wore a pair of white Air Jordans with no prominent logos. His teammates wore white Adidas with black trademark stripes. Jordan also was wearing black ankle braces with the Adidas logo prominently displayed. As a result, the only clear logos near his feet belonged to Adidas.I wonder how many people understand that when they watch collegiate basketball games, they are watching paid advertisements for shoe brands running up and down the court. Presumably the same deals are reached in other sports as well...
More details at the Orlando Sentinel link.
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