الأحد، 4 مارس 2012

Coming to a restaurant near you


The "Presto" is explained in a column at The Atlantic:
It sort of looks like a small iPad, maybe a thick Kindle Fire. Presto is its name. The screen shows an animation that says, "Touch me!" with half a dozen different animations. It's a menu and a way to order food and a method for paying the check all in one...

With no instructions, I order the two items through the Presto. Beautifully lit photos let me see what I'm going to get. The UI is intuitive. Within 20 seconds, I've sent my order to the kitchen. Before we'd even finished eating, I swiped my card slightly awkwardly into the built-in payment slot, added a tip, and settled up. I would not say that this machine will blow your mind with its technical capabilities, but that's exactly the point: It just works...

"It costs about a dollar a day per table, it can even go lower depending on if you have sponsors involved because all the alcohol companies want to get involved," Suri says. "For that, they get about $6 a day per tablet in increased sales. That's extra desserts, appetizers, drinks. They get about another $5 in extra table turns. If you can fit in one more table per night, that's worth a lot of money. And some restaurants, though not Calafia, get about $45 extra because they choose to save labor."

So, at the minimum, we're talking about $10 a day more money coming in per table. And, if the restaurants choose to cut some employees because they have an automated ordering system, that trims a bunch of costs, too...

It is impossible to ignore that this technology threatens a job class, which through its flexibility and unusual hours, has supported many people trying to pull themselves up through school or a creative career.

But the employees that remain, Suri argues, are actually better off. Their data shows that after their tablets are deployed, the staff's per-night tips tend to go up both because servers cover more tables but also because, for whatever reason, people tip better through the machine than they do otherwise. 
Details and discussion at The Atlantic.

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