الخميس، 2 يونيو 2011

Hidden product shrinkage

All savvy shoppers are aware of the seemingly never-ending trend of "product shrinkage."  Rather than raise prices, manufacturers decrease the size of their product, sometimes overtly, and sometimes in as subtle a fashion as possible.  The dimple on the bottom of a bottle may get deeper, the package may become tapered, there are fewer items in the non-transparent bag. 

The photo above shows an example our family recently encountered while replacing a paper product.  The cardboard roll from the previous item (same brand) fits easily inside the roll of the new product. 

I hope they don't increase the size of the hole in Krispy Kreme doughnuts.

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