السبت، 22 يناير 2011

Fake fruit in your cereal?

The nonprofit Consumer Wellness Center reported that its investigation found "blueberries" that were nothing more than a concoction of sugar, corn syrup, starch, hydrogenated oil, artificial flavors and artificial food dye blue No. 2 and red No. 40.

The offenders are well-known manufacturers such as Kellogg's, Betty Crocker and General Mills, and the fakes were found in bagels, cereals, breads and muffins. Some products contain real blueberries mixed with fakes. For example, the blueberry bagels sold at Target contain some real berries but the "blueberry bits" listed in the ingredients aren't real blueberries...

Kellogg's Frosted Mini Wheats Blueberry Muffin variety has no blueberries but does have "blueberry flavored crunchies" made from the sugar-and-dye concoction mentioned above. Total Blueberry Pomegranate cereal, from General Mills, contains no blueberries and no pomegranates...
This is all quite legal, of course, as long as the label specifies "fruit-flavored clusters," or something equivalent. But it's still intentionally deceptive, and a scummy corporate behavior, IMHO.

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