Stores sometimes mark prices up before marking them down for a sale. Most savvy shoppers are aware of this, but a Sacramento news team
documented the phenomenon:
Pattie Woody came home thinking she got 50 percent off a $209.99 sheet set from Kohl’s. But inside the packaging, she found another price tag — this one listed at $169.99 — $40 cheaper than the outside sticker.
“It really surprised me,” she said. She still believed she had gotten a good deal — but, peeling back three layers of price stickers — she found her sheet set had been marked up three times, she said...
One twin sheet set was listed at 50 percent off the original price of $89.99. But inside the plastic zipper, the earlier price tag shows $49.99, indicating the current sale is only $5 savings from the original tag.
A 10″ skillet was listed on sale for $34.99, with a regular price of $39.99, but underneath that sticker, the earlier price tag was marked $29.99 — meaning Kohl’s current price on sale is $5 more than the originally marked price...
Depending on when the price goes up and down, the practice may be legal or illegal according to state laws. If you encounter the practice, try this:
A CBS13 producer wanted to see what would happen if customers challenge the price at the counter, with a sheet set marked 30 percent off the sticker price of $149.99 The sheets rang up $104.99, as displayed in store, but that sale price is $15 higher than the sticker inside the packaging showing these sheets were once marked $89.99.
“This thing actually says $89,” the producer said to the clerk. “Can I get 30% off that?” The clerk calls over a manager, who agrees to give the 30 percent discount off the $89.99 label.
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