Google Maps moves indoors

From a story at the BBC several months ago:

Google has started a pilot project allowing the public to look inside shops and other businesses found on its maps...

Initially the roll-out is limited to select locations including London, Paris and a number of cities in Japan, Australia, New Zealand and the US. The US company said it was beginning the process by inviting the most searched types of businesses to request a visit by its photographers. Google said these included restaurants, hotels, shops, gyms and vehicle repair workshops...

Business owners are told they must warn their customers and employees about the photoshoot before it begins. Google has promised it will blur out or refuse to publish any images that include bystanders. The photoshoots will produce 360-degree images using fish-eye and wide-angle lenses as well as stills.

A clever marketing idea.